“Ultimately, having all those passions and being able to connect them to the passions of the fans is very important,” Loredo said. The metaverse is the business opportunity for companies like Wendy’sįirst, he emphasized the existence of authentic interactions with fans, citing the brand ‘s success on Twitter and Twitter with its gaming associations with “Mario World” and “Fortnite.” In fact, Loredo, which is part of it List of 2022 Most Innovative Insider CMOsTalk about Wendy’s metaverse marketing playbook and why it’s not for everyone. It also launched an up-and-coming restaurant with a “Rick and Morty” theme last year. In fact, it expands Wendy’s Gen-Z marketing efforts with moves like partnering with Fortnite in 2019. Leading the effort is Carl Loredo, director of marketing, who took office three years ago.
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On June 15, she announced the next version of the Wendyverse This one will add a castle full of virtual games called “Sunrise City” to promote its breakfast menu. Customers can visit Wendy’s virtual point of sale there. But it is the brand whose bet is perhaps most on the metaverse Wendy’s.ĭuring March, the brand founded the “Wendyverse” in Meta’s Horizon Worlds, the social media company’s virtual reality platform. Do you already know our Instagram account? Follow usįast food restaurants dive into the metric, from Chipotle creating a Roblox popup window to McDonald’s, which filed a trademark for a virtual restaurant.He explained why Wendy’s succeeded in the metaverse and it is not for everyone.Wendy’s chief marketing officer Carl Loredo thinks “many brands are lagging behind” when it comes to Gen Z.Fast food articles battle Generation Z’s stomach and wallet in the metric.
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